E-Commerce 2010 (6th Edition) |  | Authors: Kenneth Laudon, Carol Guercio Traver
Publisher: Prentice Hall
List Price: $197.33
Buy New: $44.88
as of 2/8/2012 23:04 CST details
You Save: $152.45 (77%)
New (24) Used (101) from $16.45
Seller: Avenue Book & Co.
Languages: English (Unknown), English (Original Language), English (Published)
Media: Hardcover
Edition: 6
Pages: 912
Number Of Items: 1
Shipping Weight (lbs): 3.9
Dimensions (in): 10.1 x 8.2 x 1.5
ISBN: 0136100570
EAN: 9780136100577
Availability: Usually ships in 1-2 business days
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Product Description
This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.
The Revolution is Just Beginning; E-commerce Business Models and Concepts; The Internet and World Wide Web: E-commerce Infrastructure; Building an E-commerce Website; Online Security and Payment Systems; E-commerce Marketing Concepts; E-commerce Marketing Communications; Ethical, Social, and Political Issues in E-commerce; Online Retailing and Services; Online Content and Media; Social Networks, Auctions, and Portals; B2B E-commerce: Supply Chain Management and Collaborative Commerce
MARKET: For anyone looking for an up-to-date book that covers the three major driving forces behind e-commerce, technology change, business development, and social issues, to provide a coherent conceptual framework for understanding the field.
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