| Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone. |  | Author: Mitch Joel
Publisher: Business Plus
List Price: $26.99
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Rating:  53 reviews
Media: Hardcover
Pages: 304
Number Of Items: 1
Shipping Weight (lbs): 1.1
Dimensions (in): 9 x 6.1 x 1.2
ISBN: 0446548235
Dewey Decimal Number: 658.872
EAN: 9780446548236
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Product Description
Is it important to be connected? Well, consider this: If Facebook were a country, it would have the sixth largest population in the world.
The truth is, we no longer live in a world of six degrees of separation. In fact, we're now down to only six pixels of separation, which changes everything we know about doing business.
This is the first book to integrate digital marketing, social media, personal branding, and entrepreneurship in a clear, entertaining, and instructive manner that everyone can understand and apply.
Through the use of timely case studies and fascinating stories, SIX PIXELS OF SEPARATION offers a complete set of the latest tactics, insights, and tools that will empower you to reach a global audience and consumer base-and, best yet, you can do this pretty much for free. Digital marketing expert Mitch Joel unravels this fascinating world of new media-but does so with a brand-new perspective that is driven by compelling results. The smarter entrepreneurs and top executives are leveraging these digital channels to get their voice "out there"-connecting with others, becoming better community citizens, and, ultimately, making strategic business moves that are increasing revenue, awareness, and overall success in the marketplace-without the support of traditional mass media.
Everyone is connected. Isn't it time for you and your company to connect to everyone? SIX PIXELS OF SEPARATION will show you how.
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Showing reviews 1-5 of 53
 If you only read one chapter, read chapter January 4, 2010
Oscar Trimboli (Sydney)
9 out of 9 found this review helpful
If you only read one chapter, read chapter 7
1. You are media
2. Now more than ever, our personal brand is something all of us need to pay a lot more attention to. In this digital age, your personal brand will be your most powerful ally or enemy.
3. It includes a simple "personal brand audit for the online world" including the concept of a 3D brand - give abundantly, help others and build relationships
4. The general rule of thumb is "one-quarter". For every four updates or posts you create in your online social circles (outside of your dedicated blog), you can let people know about something self-promotional once.
5. Traffic does not equal community, focus on building community
6. Attention does not equal trust
7. If you build trust and community by providing value to others, good things (like more business) do happen
Mitch Joel through Six Pixels of Separation has created a practical book for large and small businesses, more importantly he has created a practical book for individuals who work inside large and small businesses and how they can help themselves in establishing an online brand whilst helping their employer
A Must-Have for Today's Business Owner & For Those Just Starting Out July 7, 2009
Charlene Rubush (Donalsonville, Georgia)
8 out of 8 found this review helpful
Mitch Joel, a digital marketing expert, has written an outstanding book that addresses the many aspects of "new marketing" in our world today.
To make his point of how important it is to "be connected," Joel points out that if Facebook were a country, it would have the sixth largest population in the world. We are living in a world where "we are all connected."
Joel points out that entrepreneurs who understand the value and promise of online channels, can bring their message and their personal brands to a worldwide audience at a very reasonable price. This new economy is driven by time invested, rather than money.
Joel also addresses the power of Google, and social networking sites such as Facebook, Twitter, MySpace, and LinkedIn. He gives advice on blogging, writing articles for websites, creating amazing reviews, as well as using images, audio, podcasting, video, (such as YouTube) and much more.
The author uses real-life stories to inform the reader of the many ways people have found to be successful in business. By developing fresh ideas, and building up their client base using the technology available today, many of these people have far exceeded their initial goals.
This is a book that will get your creative juices flowing, and inspire you to jump on the Internet bandwagon, as well as get you excited to try the technological tools available to spread your message to an audience that may be eagerly waiting for it.
Even if you've never thought of starting your own business, this book might inspire you to take the leap. And for those who already have an established business, you're bound to learn of new ways to promote yourself. The opportunities available today are boundless. Joel knows his stuff. Read him and learn. Very highly recommended!
One of the best books on social media February 19, 2010
Thom Singer (Austin, TX USA)
3 out of 3 found this review helpful
Watch Video Here: http://www.amazon.com/review/R2IGMMFYICD5RQ There are a lot of books on the market on the topic of social media... but Mitch Joel leap-frogs over most of them with this book. The book is a good read for the novice and experienced online social media participant.
Great book, even if you already are savvy with modern marketing August 5, 2009
Mitch Haile (San Jose, CA and Boston, MA)
5 out of 6 found this review helpful
I was curious about this book, but I didn't go into it expecting a lot. In fact, I expected to hate it. Nothing against the author, it just seemed like it was going to be yet another trendy marketing book.
And perhaps it is--but it's darn good, it's real, it has actual concrete examples. It's clearly written, the author is enthusiastic without arrogance. Even though I didn't expect to learn a lot, I did and I enjoyed the read. There's real stuff in here that business proprietors or management teams can take and apply today and start making changes that can lead to more visibility, more credibility, and, ultimately, more sales.
One of the other reviewer headlines calls the content "snackable" and I completely agree--I read this book a few pages at a time over the course of several days. It's not a chore to read, it's not boring--the writing style somewhat reminds me of Seth Godin, and certainly the content is of that nature--accessible, trendy, and yet practical and applicable.
A thorough, well written book aimed squarely at business owners June 26, 2009
Mike (San Jose, CA)
11 out of 15 found this review helpful
This book fills a void that's existed for some time now, mainly, a major work on marketing and social media that strives for business results as opposed to building a world wide coffee klatch.
The distinction between the two can best be summed up by a response to a question posted on LinkedIn recently about how business owners felt that "social media" had a direct, profitable impact on their business. The response read "I now have a giant list of people who will probably never be of any benefit to my business or me personally."
It was a sobering thing to read, and a reminder of how many people are throwing money at "social media experts" and buying books on social media and just not getting results. The reason? They are not selecting the right tools for their specific business goals, and if they are, they lack a strategic action plan and / or are not putting in enough "sweat equity" to make it pay off.
The Web and all of its elements...podcasts, Twitter, Facebook, all of it...can either be a recreational outlet or a powerful arsenal for business owners. This is how many people are finding themselves disillusioned by the whole "social media" phenomenon. They devote limited time and effort, they treat it like an after-hours hobby, and wonder why they are not being deafened by the sound of constantly ringing cash registers.
It doesn't work that way. If you are a business owner and want to know about the business implications of these tools, this is the book for you.
The examples provided by the author are all purposeful and all illustrate the specific point he's trying to make in that chapter. The most effective way for you to embrace a concept as beneficial to you is to see how others have used the same concept and reaped the benefit. On page 11, he writes "If I can do this, so can you." But you must take the time to understand the principles and develop a strategic road map that is appropriate to you and the specific challenges / opportunities in your industry. This book will help you do that. No, it is not a dull, scholarly work. It's very entertaining and engaging. But once again, the purpose of sharing this information with you is so that you will hopefully roll up your sleeves and put it into practice.
Quite often these books are a vanity piece about the author, positioning themselves as a vain rock star presence and laying the groundwork for the lucrative speaking tours and merchandising deals that follow the publication of a successful book.
This is not one of those books.
Joel's primary strength is that he continually holds the mirror up to YOU, the reader, with content like "Your Personal Branding Questionnaire" on page 129. He bursts a few bubbles that have long been in need of bursting ("Traffic does not equal community" on page 165...how many people do you know who are obsessed with the number of "hits" to their Web Site without having a clue as to the direct impact those hits are having on sales?
He also encourages you to analyze this data...and your traffic...on a regular basis, using the free tools that are available to you. A large part of my own business is Web Site design, and I made it a standard practice two years ago to install Google Analytics tracking code in every site I build. This allows my customers to start looking at reports, once the site has had a month or two to build some momentum, and know what's working and what's not. The content that's pulling them in? Add more of it. The content that's virtually being ignored? Get rid of it. Fine tune, fine tune, fine tune.
He's honest enough to ask if a blog is worth doing (for some people, it is not). He then offers "Six General Rules For A Healthy Blog (Or Another Form Of Online Content" (page 160). Over the course of the book's 272 pages, you get this approach over and over again. Joel takes one "bite-sized" aspect, so as not to overwhelm you, discusses it, gives an example of how someone else has used it successfully, and then gives you the tools to discern if it's right for you. If it is, he helps you roll it into your strategic action plan.
If there's a list of "Best Business Books Of 2009" out there somewhere, this book belongs on it. My review is based on an advanced paperback copy I received in June 2009 with a notation on the front "Advance Reading Copy, Not For Sale, To Be Published In Hardcover September 2009." I mention this because yes, I did actually read the book, and also because the page numbers I refer to may differ in the final hardcover edition.
Showing reviews 1-5 of 53
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