| Email Marketing For Dummies |  | Author: John Arnold
Publisher: For Dummies
List Price: $21.99
Buy New: $4.91
as of 7/31/2010 04:48 CDT details
You Save: $17.08 (78%)
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Seller: bookrascal
Rating:  8 reviews
Media: Paperback
Pages: 360
Number Of Items: 1
Shipping Weight (lbs): 1.2
Dimensions (in): 9.2 x 7.3 x 0.8
ISBN: 0470190876
Dewey Decimal Number: 658
EAN: 9780470190876
Availability: Usually ships in 1-2 business days
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 | ISBN13: 9780470190876 | | | Condition: New | | | Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed |
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Product Description
E-mail seems like a terrific marketing tool — until you think about all that spam clogging up your own inbox. But of course YOUR message isn’t spam. So how do you use e-mail to market without becoming a spammer? Done properly, e-mail marketing is highly effective. E-Mail Marketing For Dummies can help you send your message to the inboxes of the world while observing professional standards, improving your deliverability, and executing your e-mail marketing strategy in line with current laws. You'll discover the secrets to creating professional and inviting e-mail messages, locating receptive respondents, tracking the results, and finding out whether your program is working. You’ll be able to: - Combine e-mail with other marketing media
- Develop a winning strategy, build a quality e-mail list, and find success
- Comply with anti-spam laws
- Set reasonable objectives
- Decide whether to use an e-mail service provider
- Brand your e-mails
- Build relationships with your customers
- Increase your “open” rate and find out who’s actually opening your e-mails
- Use e-mail to improve search engine optimization
And if you’re not a bona fide, pocket-protector-carrying geek, this book is perfect. It’s written for business people who need to get return on their time as well as their marketing efforts. Whether you read it straight through or dive right into the part you need most, E-Mail Marketing For Dummies is all about using e-mail to help your business prosper.
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| Customer Reviews:
Showing reviews 1-5 of 8
A Great Resource for Every Small Business Owner January 8, 2008
R. Hyde
9 out of 9 found this review helpful
John Arnold has created a practical manual that will be useful to a wide range of people. The information is presented in a clear and concise manner with organized content and a good use of examples. Written in an easy-to-follow format, it virtually walks you through the necessary steps of creating and maintaining an email campaign. It is a must-have for any business owner who wants an effective and time-saving answer to customer communication. Other manuals will come and go but this valuable resource will stay on my office desk for a long time to come!
The ultimate primer to email marketing July 31, 2008
Eric Guerin (Worcester, MA USA)
9 out of 9 found this review helpful
John Arnold's manual for email marketing is an amazing resource for anyone looking to start or accentuate their email marketing. The information is presented in a way that is easy to follow with enough technical explanation to help everyone from the complete novice to the expert. I have been doing email marketing for a couple years, have attended seminars on it BUT I still found new and interesting information, statistics and resources in this book that were incredibly helpful in organizing my email marketing efforts. Before you sign up for an email marketing account with a service provider, make it a point to get this book and give it a read. You'll find it incredibly helpful!
A "Must Read" for "Getting Up to Speed" April 25, 2009
Alex J. Caffarini (Schaumburg, IL)
5 out of 5 found this review helpful
When I bought E-mail Marketing for Dummies, I was totally clueless about how to launch an e-mail campaign. Fortunately, John Arnold does a very good job of demystifying the entire process of e-mail marketing. Arnold communicates in very simple terms and uses jargon sparingly but strategically. In addition, Arnold breaks the e-mail marketing process down into small, step-by-step pieces, all of which are easy to grasp.
Arnold also discusses how your e-mail marketing strategy should be integrated with your overall marketing strategy, so that your brand's value in the eyes of your contact are not compromised. Hence, Arnold demonstrates that the principles of marketing apply just as much online as they do offline.
By the time I finished reading E-mail Marketing for Dummies, I was talking like a pro, and had a million ideas of how I would conduct my first e-mail campaign, and was very confident I could make it a great success.
I highly recommend E-mail Marketing for Dummies if you need to become an e-mail marketing expert in a hurry.
Great for both novices and veterans March 14, 2009
Carl J. Street (San Francisco, CA USA)
3 out of 3 found this review helpful
No matter where you are in the email marketing learning curve this book will serve you well.
Novices will like its detail and step by step approach that will quickly get them on the right path and avoid many expensive and frustrating pitfalls.
Veterans will benefit by UN-learning many of the myths about email marketing that experience shows is counter-productive as well as learn important recent changes that have taken place in email marketing.
Both groups will find this book well indexed for quick look-ups and problem solving long after their inital read. If you have only the time and/or money for one email marketing book -- THIS is the one to get.
Great for Starting an Email Campaign January 5, 2008
K. Hulstrom
5 out of 7 found this review helpful
I thought the book was informative, practical, and concise. It had many good features, but its best feature is its ability to explain how to create an email campaign based on your business' objectives and get great results. I thought John Arnold did a great job in writing this book.
Showing reviews 1-5 of 8
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