| Web Marketing All-in-One Desk Reference For Dummies |  | Authors: John Arnold, Ian Lurie, Marty Dickinson, Elizabeth Marsten, Michael Becker
Publisher: For Dummies
List Price: $34.99
Buy New: $12.99
as of 7/31/2010 04:54 CDT details
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Rating:  13 reviews
Media: Paperback
Pages: 936
Number Of Items: 1
Shipping Weight (lbs): 3.1
Dimensions (in): 9.1 x 7.4 x 2.2
ISBN: 0470413980
Dewey Decimal Number: 658
EAN: 9780470413982
Availability: Usually ships in 1-2 business days
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 | ISBN13: 9780470413982 | | | Condition: New | | | Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed |
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Product Description
Everyone’s doing it — Web marketing, that is. Building an online presence is vital to your business, and if you’re looking for Web marketing real-world experiences, look no farther than Web Marketing All-in-One For Dummies. These eight minibooks break down Web marketing into understandable chunks, with lots of examples from an author team of experts. The minibooks cover: - Establishing a Web Presence
- Search Engine Optimization
- Web Analytics
- E-Mail Marketing
- Blogging and Podcasting
- Social Media Marketing
- Online Advertising & Pay-Per-Click
- Mobile Web Marketing
Web Marketing All-in-One For Dummies shows you how to please both customers and search engines; track your performance; market with e-mail, blogs, and social media; and more. It’s a one-stop guide to - Maximizing Internet potential for your business and ranking high in searches
- Tracking how your ads, pages, and products perform
- Managing pay-per-click ads, keywords, and budget, and developing marketing e-mails that customers actually want to read
- Creating a blog or podcast that helps you connect with clients
- Using social media outlets including StumbleUpon, Facebook, and Twitter
- Leveraging mobile technology
- Generating traffic to your site and writing ads that get clicks
Not only that, but Web Marketing All-in-One For Dummies includes a Google AdWords redeemable coupon worth $25 to get you started! Begin developing your Web site strategy and start marketing your business online today.
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| Customer Reviews:
Showing reviews 1-5 of 13
 The Rockstar of Web Marketing Books April 17, 2009
Amanda Halm (Seattle, WA)
16 out of 17 found this review helpful
Web Marketing All-in-One for Dummies saved me from going bald. Just when I was about to rip out my hair, during yet another attempt at web marketing, I found this book. I'm no longer terrified of analytics, I now know PPC stands for Pay Per Click, not Personal Pan Cod, and I SEOed my way out of permanent damnation from the google Gods.
It's informative, easy to read, and so hefty I now have Jennifer Aniston arms just from carrying it around. I'd recommend it to anyone starting an online business.
Unpaid Review from an SEO Expert December 20, 2009
Compay (New Orleans, LA)
13 out of 14 found this review helpful
This book is easily one of the better primers for web marketing available today. While it doesn't serve as a replacement for books dedicated specifically to one subject (SEO, writing copy, etc), it's an excellent starting reference with a few new ideas for experienced web marketers.
Much of the first chapter (or "book" as it's referred to by the authors) is a basic overview of establishing a web presence. While most of their suggestions can be easily found online, the sub-chapter on writing effective copy contains useful pointers that normally wouldn't appear in design books.
The chapter on SEO offers an excellent breakdown for anyone not familiar with optimizing a site to rank well on search engines such as Yahoo and Google. If you're already familiar with basic SEO techniques, though, don't expect any new tips or techniques. This particular section of the book was seriously lacking, as evidenced by the author explaining how to optimize images, but not mentioning even the most basic of tips such as use of alternate image tags.
Chapter three, which covers Web Analytics, offers in-depth explanations of how to effectively track your visitors. This is followed up by a chapter on attracting those visitors to your website through paid advertising, and their techniques would definitely make this process easy for online marketing newbies.
Most of the Email marketing advice (save for writing copy) is impractical, as many advertisers use paid newsletter services that have eliminated the stress of manual email blasts.
The two best chapters of the book are easily the Blogging and Social Media marketing ones. Chapter six will explain everything an online marketing newbie needs to know about creating a blog, coming up with blogging ideas, and promoting your posts. Their techniques are immediately followed by methods of promoting yourself through social media websites such as Myspace, Facebook, Twitter, and a variety of Bookmarking sites. One thing this chapter does well is explain how to master the art of subtle promotion without appearing to advertise.
While I thought the chapter on Search Engine Optimization was severely lacking for a book dedicated to web marketing, as a whole I think this deserves five stars as a thorough primer.
Excellent advice, clearly written April 18, 2009
Philotera
8 out of 9 found this review helpful
Web Marketing for Dummies is full of excellent, and useful, advice. Admittedly, the size was a little daunting. But then how else would they have fit so much stuff between the covers? As a small business owner who knows that I ought to do more, but isn't always sure what to do, I found this an excellent guide. It helped me discern what would be useful for me and my client base, and what strategies I could (for now) set aside. I highly recommend this, and don't be put off by the size, it isn't scary once you open it up!
packed full of great ideas April 27, 2009
Byron Walker (Denver, CO United States)
6 out of 7 found this review helpful
I'm already doing online marketing and found this book to be packed full of useful information. Gret for the beginner but also for anyone wanting to find more advanced techniques in online marketing. Great stuff.
web marketing for dummies March 14, 2010
N. Schlecht (MI)
3 out of 3 found this review helpful
I thought the book was well written, it was nice to have a mixture of experts on their subjects. If you've read some of the other internet marketing (like seo, ppc, etc)for dummies books, you'll appreciate the shorter chapters here. It really sums everything up in a lot less pages than one of the full books. For me, reading Search Engine Optimization for Dummies and then reading this book with the sections it felt more organized and not as repetitive.
Showing reviews 1-5 of 13
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