| YouTube and Video Marketing: An Hour a Day |  | Author: Greg Jarboe
Creator: Suzie Reider
Publisher: Sybex
List Price: $29.99
Buy New: $16.00
as of 7/31/2010 04:36 CDT details
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Seller: callseller
Rating:  9 reviews
Media: Paperback
Edition: 1
Pages: 504
Number Of Items: 1
Shipping Weight (lbs): 1.7
Dimensions (in): 9.1 x 7.4 x 1.2
ISBN: 0470459697
Dewey Decimal Number: 658.872
EAN: 9780470459690
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Product Description
A complete, task-based guide to developing, implementing, and tracking a video marketing strategy Online video marketing is crucial in today's marketplace. This guide teaches you proven, practical guidelines for developing and implementing video marketing for your organization. If you're a marketer, advertising professional, consultant, or small business owner, here's a relevant guide to understanding video marketing tactics, developing a strategy, implementing the campaign, and then measuring results. You'll find extensive coverage of keyword strategies and video optimization, distribution and promotion strategies to other sites and blogs, YouTube advertising opportunities, and crucial metrics and analysis. - Written in the popular "Hour a Day" format, which breaks intimidating topics down to easily approachable tasks
- Covers previously undocumented optimization strategies, distribution techniques, community promotion tactics, and more
- Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization
- Examines effective promotional tactics, how to optimize video for YouTube and search engine visibility, and metrics and analytics
- Includes case studies, additional resources, a glossary, information about creating and editing video, step-by-step guides, and valuable tutorials
YouTube and Video Marketing: An Hour A Day gives you the tools to give your clients or your organization a visible, vital marketing presence online.
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| Customer Reviews:
Showing reviews 1-5 of 9
 A MUST-READ for any video marketing professional September 8, 2009
R. van den Boogaard (Amsterdam, the Netherlands)
8 out of 8 found this review helpful
Unlike some other books on the topic of video marketing, Greg Jarboe really GETS it. You can really tell that Jarboe is a PR-professional that knows what he's talking about. Whereas most books describe YouTube's features one-by-one, his advice is solid-as-rock and genuinely helps in mapping out a video marketing strategy and implementing it on a daily basis. I love his quote that "YouTube is the center of your video marketing strategy, but not the circumference". What Jarboe means by this statement is that you should not ignore other video sharing platforms (e.g. Vimeo, Metacafe, MySpace, Blip, etc.), but use YouTube as the core of your video marketing efforts. For one, ability to embed is universal, allowing yourself or other users to spread your content to other social networks.
The Next Big Thing in Digital Marketing? YouTube and Video November 29, 2009
Lee Odden (Minneapolis, MN)
4 out of 4 found this review helpful
"Master Story Teller", that's how I would describe Greg Jarboe, someone I've known in the internet marketing and PR world for several years. Now he's pioneered yet another essential digital marketing channel: online video. In YouTube and Video Marketing: An Hour A Day, Greg has assembled a priceless collection of insights, examples and practical tips for companies that want, that need, to understand how to use video marketing to grow their business. You cannot afford to miss this story."
That's the endorsement I gave Greg's new book based on the pre-published preview copy. I got ahold of a copy of the final book summer 2009 and I thought it very timely to provide a more in-depth review.
As an active participant in the marketing industry ([...]), I see a lot of companies trying to get their arms around what will be the "next big thing" in digital marketing and social media. With YouTube the second most popular search engine after Google, video marketing is a big part of that answer.
What's great about the "An Hour A Day" series from Wiley is that each book is structured around practical tips. Sure, there's mention of a dead terrorist Ventriloquist dummy and Paris Hilton in jail, but you'll also find great background information on the emergence of YouTube as the dominant online video hosting service on the front end and "Mysteries of Online Video Revealed" on the back end. In between, chapters 3-10 offer a day by day, week by week plan for developing and executing a video marketing effort over 8 months that any motivated marketer can follow.
The "guts" of the practical tips in this book start with mapping out a video marketing strategy, finding influencers on YouTube and other video services and a clever reversal of the "old map of mass media". You'll also find very specific video optimization tips starting with keyword research and tools as well as specific video optimization tips for YouTube, other video sites and types of video promotion.
A few of the useful video optimization tips include:
1. YouTube SEO involves including keywords in the title, description and tags. Attracting views and ratings is also helpful for better rankings on YouTube.
2. Web video SEO involves using keywords on the page the video is embedded in as well as in anchor text links to the page. Filenames, metadata and RSS enclosures are also opportunities for keyword inclusion.
You'll find many more tips on video marketing besides those focused on SEO. The video marketing plan outlined in Jarboe's book continues with tips on creating viral video content using an ample number of specific examples and then covers the brass tacks of creating a YouTube channel and socializing within the YouTube community.
While a lot of the popular videos on the web are of the home grown, Flip video type, there's a lot to be said for good video production skills and chapter 6 covers everything from video formats to ideal resolution to editing software. Jarboe also offers advice on becoming a YouTube partner and advertiser before getting into the metrics of YouTube Insight (Trust but Verify) and illustrating the measurement of outcomes vs outputs.
In the way that Andrew Goodman "wrote the book" on Google AdWords, Greg Jarboe is undoubtedly the guy who "wrote the book" on YouTube and Video Marketing. If video is in your social media and content marketing future, this book is an excellent starting point.
Check it out:
YouTube and Video Marketing: An Hour a Day
Reach the world directly August 11, 2009
David M. Scott (Boston, MA)
5 out of 7 found this review helpful
Online video is a great way for anyone to get the word out about their products and services (or even themselves). Musicians and comedians were among the first to use YouTube videos, but now, with the help of Greg Jarboe's book, anyone can get the word out on YouTube. Entrepreneurs, business owners, and nonprofits all make use of video. Even job hunters ause YouTube to supplement the traditional C.V. or résumé.
It's so exciting that we're living in a time when we can reach the world directly, without having to spend enormous amounts of money on advertising and without investing big bucks in PR efforts to convince the media to talk up our products and services. Now we can publish great video online that people are eager to share with their friends, family, and colleagues.
And it's not just the viral aspects. Videos are easy to embed into your Website, which helps people to learn more at the point where they are ready to buy.
This book provides everything you need to know. And it's written in a quick and approachable style. I had done a bunch of videos before I got the book so I was not a novice. But I'm certainly not an expert either. I learned a great deal and will refer to it often.
Video marketing on YouTube at its best! August 14, 2009
B. Gordon (San Francisco, CA United States)
7 out of 10 found this review helpful
Watch Video Here: http://www.amazon.com/review/R101VMGZAPQ8RU I'm submitting this video review of Greg Jarboe's book, YouTube and Video Marketing: An Hour a Day on behalf of Shari Thurow, founder and SEO Director for Omni Marketing Interactive.
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Great for Small Business Owners! April 21, 2010
Veronica Robbins (Woodland, California USA)
I own a small business (a grant writing and program evaluation consulting firm). In the last year, I have been increasing the use of social media marketing and reading many books on the topic. Most either have too much technical information that is not fully explained, or they have lots of promotional jargon and not enough real instruction. Greg Jarboe's approach is perfect! There are many screen shots, great examples, and interesting anecdotes. The best part is that he breaks down the tasks involved in developing a video marketing strategy, optimizing your videos, creating viral content, creating a YouTube channel, engaging the YouTube community, and learning video production into simple, straightforward steps. First, I read the whole book (I love to read and I read quickly) and then I went back and started following the program, a step at a time. He has made video marketing manageable for those of us who are so busy running our businesses that we don't have much time for marketing. Thanks!
Showing reviews 1-5 of 9
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