| Facebook Marketing For Dummies |  | Authors: Paul Dunay, Richard Krueger
Publisher: For Dummies
List Price: $24.99
Buy New: $13.70
as of 7/31/2010 04:34 CDT details
You Save: $11.29 (45%)
New (42) Used (14) from $13.44
Seller: indoobestsellers
Rating:  11 reviews
Media: Paperback
Pages: 312
Number Of Items: 1
Shipping Weight (lbs): 1.1
Dimensions (in): 9.1 x 7.3 x 0.9
ISBN: 0470487623
Dewey Decimal Number: 658.872
EAN: 9780470487624
Availability: Usually ships in 1-2 business days
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| Features:
 | ISBN13: 9780470487624 | | | Condition: New | | | Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed |
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Product Description
Discover how to leverage the power of the Facebook community to achieve your business marketing goals Facebook boasts an extremely devoted user base, with more than 65 billion page visits per month. With Facebook, an organization can market and promote their brand, products, or services via the network's built-in components of profile pages, polls, community building, advertising, word-of-mouth marketing, and business applications. This insightful resource focuses on the strategies, tactics, and techniques necessary to lead your organization into the world of Facebook marketing. Packed with vital real-world case studies, the book serves as a must-have guide for the most reliable, responsible, and ethical business and marketing practices with Facebook. - A helpful reference that discusses essential strategies, tactics, and techniques for excelling in the world of Facebook marketing
- Examines setting up a business profile page, hosting an event on Facebook, and tracking your return-on-investment
- Shares strategies for successful Facebook advertising campaigns
- Demonstrates how to create widgets and Facebook applications
Face it: this essential book contains everything you need to know for your foray into Facebook marketing. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
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| Customer Reviews:
Showing reviews 1-5 of 11
 Instant Marketing ROI for businesses large and small November 9, 2009
Quadlibet (NYC suburbs)
23 out of 24 found this review helpful
This book is short on plot, long on value. Immediately got paid back 3x the cost of the book via the included $50 Facebook Ads credit. This excellent primer is suitable for a range of readers from the FB-curious newbie to the seasoned marketeer seeking to leverage every facet of the Facebook service.
Unlike other books on this topic, these authors go beyond the platform capabilities for marketing via Facebook, and do a particularly good job of providing much-needed social context about Facebook norms, and do so with good humor. By providing simple guidelines, and "Do's and Dont's", this book can save marketers from themselves and unintended backlash from their communities of interest.
The Dummies format makes finding useful bits easy - the TOC and indices are quite good. Like all books about online applications, certain page views are rapidly obsoleted, though in this case, the same social media marketing principals will apply, even as the Facebook platform evolves.
Overall, a very helpful volume that I will reference ongoing, and will keep paying returns well beyond the $50 credit. Suggest the next edition include an electronic format (Kindle or included disc) to make it easier to access links referenced in the print version.
Extremely Helpful Book December 31, 2009
I. Dunay (New York, NY USA)
15 out of 17 found this review helpful
I bought this book about two weeks ago, thinking that it could help my business. I read it, it seemed very logical and made a lot of sense, so I decided to use the free $50 credit which came with the book. It is amazing what happened with the information the book had to offer. I followed the steps to make a page for my company and bought some advertising space with the free credit. The next day when I woke up I went to check on the results and I was stunned, my website had 150 more page views than it normally gets in a day and I had 4 more sales than I normally get per day; and the credit had not even been completely used up! With the simple tips in this book, my website not gets twice as much traffic as it did before I followed its steps. I highly recommend to anyone who ever wants to help themselves and their business.
Made Facebook easy May 9, 2010
Gregory G. Yates (Winchester, KY)
I had been using FB for about a year for my personal use, but this book opened a whole other chapter for me with our small business. It has made such a huge difference in my marketing campaign for Major Dads Military Surplus. It opened doors I would have never known about.Excellent book written for dummies like me.
Fantastic Help ..... January 22, 2010
Philobedo (wonderland usa)
2 out of 4 found this review helpful
A MUST have for anyone dealing with e-commerce. Very well written, organized, and extremely informative. I found it much more useful than "The FB Era" by Clara Shih.
Good marketing for dummies! April 5, 2010
Barbara K. Langley (Independence, MO)
0 out of 2 found this review helpful
THis is a good, smart, little book, direct and right to the point. Full of marketing tips on Facebook for dummies like me. Buy it.
Showing reviews 1-5 of 11
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