| Advanced Google AdWords |  | Author: Brad Geddes
Publisher: Sybex
List Price: $39.99
Buy New: $22.32
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Rating:  18 reviews
Media: Paperback
Edition: 1
Pages: 552
Number Of Items: 1
Shipping Weight (lbs): 1.8
Dimensions (in): 9.2 x 7.4 x 1.3
ISBN: 0470500239
Dewey Decimal Number: 659.144
EAN: 9780470500231
Availability: Usually ships in 1-2 business days
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 | ISBN13: 9780470500231 | | | Condition: New | | | Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed |
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Product Description
This is the ultimate guide for those who want to move beyond AdWords basics to learn and apply the advanced techniques and tactics that Google's expert consultant teaches to Fortune 500 companies in his seminars. Advanced Google AdWords will provide deep insight into AdWords' functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials that readers can immediately use on their own PPC campaigns. Improve Your Profits and Strategies While this book gives advanced insight into every aspect of using AdWords to create and manage successful marketing campaigns, this books two mantra words are profits and strategies. Advanced Google AdWords will help you create strategies to improve many aspects of your marketing including: - Choosing and organizing keywords based upon user intent so your ads and landing pages are always relevant to the searcher.
- Controlling under which conditions your ad shows so you can save money and increases your conversion rate.
- Write ads that increase not just click-through-rates and profits
- Understanding quality score so that you can monitor and increase your quality score
- Learn how to set bids based upon ROI, time of day, profits, geography, and more
- Strategies for organizing your account based upon your goals
- Conversion tracking strategies to learn what parts of your account lead to sales
- Master testing ad copy and landing pages
- Follow step-by-step instructions to create action plans so you can easily monitor and manage your campaigns.
- Learn how to tame the content network so you can profitable expand your advertising goals.
Advanced Google AdWords is the ultimate step-by-step guide for developing advanced AdWords expertise. It is detailed, in-depth, and full of insights, techniques, tips, tactics and fascinating real-world case studies. The book will have very high visibility in the PPC community as it will feature a foreword from a Google AdWords insider, an AdWords coupon, and praise quotes from PPC industry notables. Inside you will receive your free bonuses: - A $25 coupon for Google AdWords
- Up to $50 off any officially supported Google AdWords Seminar for Success hosted by Brad Geddes
- Up to $100 off CertifiedKnowledge.com's online training and tools program
(edited by author)
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| Customer Reviews:
Showing reviews 1-5 of 18
AdWords for Both Beginners and Advanced Users March 30, 2010
Jason L. Mcdonald (Fremont, CA 94536)
12 out of 14 found this review helpful
I am an AdWords Nerd! SEO + AdWords is my life, both teaching it and living it as a small business owner.
They say you can't judge a book by its cover, and this is true for Advanced Google AdWords. Don't let the word 'Advanced' scare you. This is really a very thorough, excellent treatment of AdWords from soup to nuts. Both basics and advanced. Mr. Geddes clearly knows his stuff -
Some examples. First, broad match. Mr. Geddes explains that a broad match for
dog care san francisco
will yield search results not just for these words, but for similar words such as
pet care san francisco
animal boarding bay area
That is a powerful way to get new customers, but also extremely dangerous as it can run up your budget, quickly.
Second, the content network. Geddes explains the power of the content network to have you reach new venues outside of Google such as blogs, portals, news papers, etc. He also points out how to block nefarious sites like parked domains and error pages.
I will recommend this book for people who can take my training in San Francisco at AcademyX, or my online training. And even those who cannot. My only criticism would be, like every other AdWords book out there, Advanced Google AdWords does not place AdWords within the context of your free, Search Engine Optimization (SEO) efforts. But the two should work together for maximum reach.
If you are looking at AdWords, I highly recommend this book.
The most comprehensive Adwords guide yet! April 9, 2010
Melissa Mackey (Lansing, MI USA)
7 out of 8 found this review helpful
Brad's book covers every detail of Google Adwords, from keyword research to ad creation to landing page optimization and customer acquisition. Every chapter includes a checklist of best practices for quick reference, as well as detailed explanations of each facet of Adwords. Brad's easy-to-understand writing style and descriptive illustrations add to the usefulness of this book.
Whether your Adwords budget is $1 per day or $10,000 per day, you owe it to yourself to get this book. Keep a copy at hand for reference - you'll use it regularly.
Clear, step-by-step guide - a must have for beginners to advanced AdWords users May 21, 2010
adanacAndy (Vancouver)
3 out of 3 found this review helpful
I've spent well over half a million dollars of my own money on AdWords and know a thing or two about what works and what doesn't. Trust me, this book has everything you need to know about using AdWords. I like the way the book is organized, with each aspect of AdWords explained in clear understandable language. A lot of guides and instructional books I've read use language that is too complex, or instructions that just don't make sense in the 'real world'. Brad Geddes is well known in the pay per click (PPC) world as THE guy who knows what he's talking about. I've followed Brad's advice via blogs and when he's spoken at various internet marketing seminars for the past three years, and wished I'd known about him sooner. If you're just starting out as an AdWords advertiser, or you're already a seasoned veteran, this book should definitely be part of your marketing plan. Andy :-)
I would recommend this book to Google AdWords Professionals June 24, 2010
C. Dzialo (Michigan, USA)
3 out of 3 found this review helpful
I am a Google AdWords Professional and Google Analytics Certified. I would recommend this book to anyone that wants to learn more advanced features AdWords, capabilities, and techniques for application in Search Marketing.
Some may think it is long at 522 pages, but they are filled with important complete knowledge. I like to read, so this was not a problem.
I would suggest people who have some experience and already have intermediate knowledge of the theory of search marketing and some experience in creating and driving sales and measurable performance with PPC.
For other professionals who want to expand their capabilities and go the extra mile, I would suggest getting some books on writing effective ad copy, landing page optimization, and Google Analytics.
Superb Book for All Experience Levels April 1, 2010
Stacy Williams (Atlanta, GA)
5 out of 6 found this review helpful
Brad Geddes has a knack for translating complex concepts into easy-to-understand information. I'm also a search engine marketer - I've heard Brad speak many times over the years and always send my staff to his "Seminars for Success." I'm thrilled that he's published a book, which my team can use as a manual on an ongoing basis. `Advanced Google AdWords' is a superb overview of Google AdWords. It starts at a beginner level and goes step-by-step through the strategies and tactics for setting up and managing campaigns. The book also includes plenty of advanced content, even covering topics like Google's content network, image and video ads, and understanding reporting data. Specific screen shots and examples are included, which help illustrate each point. `Advanced Google AdWords' should be required reading for anyone, at any experience level, who's advertising on AdWords.
Showing reviews 1-5 of 18
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