Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity |
 | Author: Avinash Kaushik
Publisher: Sybex
List Price: $39.99
Buy New: $16.79
as of 2/7/2012 06:29 CST details
You Save: $23.20 (58%)
New (58) Used (35) from $15.59
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Languages: English (Unknown), English (Original Language), English (Published)
Media: Paperback
Edition: 1
Pages: 475
Number Of Items: 1
Shipping Weight (lbs): 1.7
Dimensions (in): 9.2 x 7.3 x 1.1
ISBN: 0470529393
EAN: 9780470529393
Availability: Usually ships in 1-2 business days
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Product Description
Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
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