| Google Analytics, 3rd Edition |  | Authors: Jerri L. Ledford, Joe Teixeira, Mary E. Tyler
Publisher: Wiley
List Price: $34.99
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Rating:  20 reviews
Media: Paperback
Edition: 3
Pages: 448
Number Of Items: 1
Shipping Weight (lbs): 1.4
Dimensions (in): 9.1 x 7.3 x 1.1
ISBN: 0470531282
Dewey Decimal Number: 658.87202854678
EAN: 9780470531280
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 | ISBN13: 9780470531280 | | | Condition: New | | | Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed |
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| Editorial Reviews:
Product Description
With 2 billion sites on the Web, who's looking at yours? Google Analytics can tell you. With great new features including advanced customization and segmentation capabilities, Analytics supplies information about your site visitors that helps you ramp up the value of your site. And like its two previous editions, this guide shows you what's new in Google Analytics, how to get the most from the program, and what to do with what you learn. -
Understand the concepts, set up your Google Analytics program, use the right goals and filters, and read the reports -
Learn to interpret and apply Analytics results, even if you're not a Web pro -
See how other companies use Analytics data -
Explore new features such as AdSense integration, cost data settings, motion charts, custom reports, and event tracking -
Apply the information you'll get from reports on traffic, visitors, content, site searches, and more -
Drill down deeper with advanced techniques, tips, and hacks Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
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| Customer Reviews:
Showing reviews 1-5 of 20
 A Wonderful Find October 13, 2006
Joyce A. Anthony
22 out of 22 found this review helpful
Google Analytics is one of the best finds for those of us who find ourselves technically-challenged in a technically-heavy world.
This book covers every possible aspect of Google Analytics. I found the language simple, without talking down to anyone. By the time I had completed it, all my questions were fully answered.
I highly recommend Google Analytics to anyone who wants a down-to-earth explanation of the ins and outs of Google Analytics.
Great book for beginners October 13, 2006
Jack
19 out of 20 found this review helpful
As a small business owner I found this book to be very helpful in getting started with Google Analytics. Analytics can be extremely complicated and the
conversational tone of the book makes the topic easier to understand.
I found the examples useful especially where analytics was applied to real world situations. As the owner of a home decor business technology is not my strong suit. So I found this book helpful.
Very Good Introduction to GA and Web Analytics in General October 26, 2006
Jacques Warren (Montreal, Canada)
8 out of 8 found this review helpful
(Disclaimer: I received a free copy from Wiley and was invited to review this book).
As a Web Intelligence professional, I am accustomed to reading very advanced stuff on the topics of Web Analytics. I find it in Eric Peterson's books, a few forums, and several blogs. I do not expect every book treating the topic to be on the bleeding edge of measuring AJAX applications, etc.
That is why I don't understand the harsh comments I read about this book. Yes, it's basic! So what? If you're new to this field, welcome! You're one amongst many.
As a beginner, you will find this book very useful. It will help you get started with Google Analytics, and even get quite good at it, while learning the basics of Web Analytics. I believe the autors succeeded in what they intended to do, which is making a solid introduction book to Web Analytics destined to small businesses.
Great reference for webmasters or small business owners October 20, 2006
Patricia Ballad
3 out of 4 found this review helpful
If you rate a computer book on how well it succeeds at being difficult and obscure, you won't like this one. It skips the geek pretensions and just delivers useful information, in a way that is accessable to small business owners and webmasters. The screenshots may not appeal to everyone, but I found them incredibly useful because they allow me to quickly find the screen I'm working on.
I thought I knew Analytics before I read this book, but I've learned a lot from it. I'd recommend it 100% to anyone who is interested in maximizing their website performance without spending hours and hours digging through documentation. It's easy to read, easy to understand, and contains plenty of depth. You'll refer back to it over and over - I know I do!
Bottom line is, this book is on my desk more or less permanently. I use it every single time I set up a website, either for myself or one of my Internet Marketing clients.
Must have information for web involved people November 8, 2007
Kevin Kunz (Albuquerque, NM USA)
0 out of 1 found this review helpful
This book is fairly complex but it fills a need for those trying to understand Google Analytics. Well organized
Showing reviews 1-5 of 20
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