| Twitter Marketing For Dummies |  | Author: Kyle Lacy
Publisher: For Dummies
List Price: $24.99
Buy New: $9.35
as of 7/31/2010 04:52 CDT details
You Save: $15.64 (63%)
New (47) Used (11) from $9.24
Seller: whypaymorebooks
Rating:  16 reviews
Media: Paperback
Edition: Pap/Pas
Pages: 312
Number Of Items: 1
Shipping Weight (lbs): 1.1
Dimensions (in): 9.1 x 7.4 x 0.7
ISBN: 0470561726
Dewey Decimal Number: 658.872
EAN: 9780470561720
Availability: Usually ships in 1-2 business days
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 | ISBN13: 9780470561720 | | | Condition: New | | | Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed |
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Product Description
An introductory guide to effectively using Twitter to grow your business! The field of social media marketing is exciting, cutting-edge, and...open to almost anything! Twitter's style of quick remarks lends itself to a carefree, conversational tone, ripe for passing along a plug, sharing a suggestion, or referencing a recommendation. This fun and friendly book is an excellent first step for gaining insight on how to effectively use one of the most popular social media tools to expand the success of a business. In addition to covering the basics of Twitter, this easy-to-understand guide quickly moves on to techniques for incorporating a Twitter strategy into your marketing mix, combining new and old media, building your network, using Twitter tools, and measuring your success. - Examines how Twitter's style for character-count caps and real-time posting allows for unique marketing opportunities
- Analyzes several real-world examples of successful strategies for marketing on Twitter
- Discusses ideas for promoting brands on Twitter, building a following, communicating better with followers, and driving traffic to a Web site
- Shares the top Twitter applications
So get chirping and put Twitter to work for your marketing needs today!
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| Customer Reviews:
Showing reviews 1-5 of 16
Not Just for Dummies! November 21, 2009
Douglas Karr (Greenwood, IN United States)
8 out of 9 found this review helpful
This book and Twitterville, by Shel Israel, are the only two books you need to buy if you wish to understand what Twitter is, why you should use it and how to get it done. Kyle Lacy has done an amazing job detailing the information needed for every business - both large and small - to deploy their marketing efforts by this new medium. Twitter sounds like a toy, but it's an amazingly simple and powerful tool that businesses can use to listen and speak to their customers and prospects.
Businesses who are leveraging Twitter are seeing incredible results - in reduced customer service expenses, reduced marketing expenditures, and increases in brand awareness. Buy this book now and get started!
Twitter made easy December 9, 2009
Karen Seketa (Indianapolis, IN United States)
5 out of 6 found this review helpful
In Kyle Lacy's easy going laid back style, he takes you on a journey through what can be harrowing halls of Twitter for the novice and instantly makes it basic, easy and understandable for those of us who are social media toddlers. The information in his book is not just for the newbies out there, however. His tips and tricks have value for those who are among the Twitter accomplished who might have missed out on some the important basics or efficiencies of the system. Kyle does a great job of pointing out some of the basic etiquette without getting preachy on you. It reads more like a casual conversation over a cup of coffee rather than an informational text.
Twitter Tutorial and Marketing Primer All In One March 12, 2010
Beautiful1 (Mishawaka, IN United States)
2 out of 2 found this review helpful
On page 103 of Twitter Marketing For Dummies I read what I wish everyone would remember about all social media, "Twitter is about engagement." On page 102 I read perhaps the most important piece of marketing advice in the book, at least for me, "You want to get as many committed, rabid, evangelistic customers as you can."
Not only is this book a great resource for effectively marketing on Twitter, but a really great marketing refresher in general. Kyle reinforces the idea that social media is simply another venue and needs to fit into your primary business marketing plan.
Twitter Marketing for Dummies has something for everyone. For the complete Twitter novice there are step by step instructions on getting started. Kyle explains quite a bit of Twitter etiquette and even some "inside" jokes.
For the more advanced Twitter marketer he has already invested the time and energy to examine several tools to use with Twitter to make your time online more effective. There are many, many "do's and don'ts" that I have already used to make really good choices about how to use social media in my business and personal life.
Bottom line for me: Twitter is fun. Business is fun. This book will help you put them together appropriately so Twitter marketing can be fun and effective.
Perfect companion for small business owners February 15, 2010
Cynthia Hartman (Avon, IN)
1 out of 1 found this review helpful
Large companies have a marketing department, and some have even created a specialized social media group. But what about the home-based business owner? Where do you go for marketing and social media collaboration, especially when you're a solo entrepreneur? You can grab Twitter Marketing for Dummies by Kyle Lacy.
You'll feel like you've been invited into a casual conversation rather than reading a dry how-to instructional book. Whether you're new to marketing, Twitter or both - or have been Tweeting for quite some time - you will find expert advice on a wide variety of topics. In addition to learning what to do and how to do it, you'll also learn what pitfalls to avoid. Case studies help drive these points home to you.
So whether you're a small company and you wear the marketing hat, you're the business owner or even a solo-preneur, you're not alone with this book guiding you through the social media journey.
Got Twitter? February 23, 2010
Stephanie Daily (Indianapolis, Indiana)
1 out of 1 found this review helpful
As a small, medium, or large business, odds are you've heard of the phenomenon that is Twitter. You know about it -- even visited [...]. Maybe you created a profile. Then you sat in front of your computer and wondered -- now what?
Enter Kyle Lacy, and "Twitter Marketing For Dummies." Kyle's straightforward savvy shines through the book. Kyle starts at ground level, walking you through how to create a Twitter account, finding people to follow, and building your online Twitter community. Read on, and you can upgrade your Twitter self! Kyle teaches you how to implement your Twitter marketing strategy through tips and suggestions that have been successful for him and his business. Finally, Kyle navigates you through promoting your company to develop sales leads, relating to the public, and "The Do's" of Twitter.
Thanks to Kyle for sharing his Twitter savvy with all of us! A must read for anyone that wants to explore the Twitter-verse!
Showing reviews 1-5 of 16
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