| Social Media Metrics: How to Measure and Optimize Your Marketing Investment (New Rules Social Media Series) |  | Author: Jim Sterne
Creator: David Meerman Scott
Publisher: Wiley
List Price: $24.95
Buy New: $15.16
as of 9/9/2010 20:12 CDT details
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Seller: indoobestsellers
Rating:  7 reviews
Media: Hardcover
Pages: 272
Number Of Items: 1
Shipping Weight (lbs): 0.8
Dimensions (in): 9.1 x 6.1 x 1
ISBN: 0470583789
Dewey Decimal Number: 658.872
EAN: 9780470583784
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 | ISBN13: 9780470583784 | | | Condition: New | | | Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed |
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Product Description
The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine: - Why striving for more Twitter followers or Facebook friends than the competition is a failing strategy
- How to leverage the time and effort you invest in social media
- How to convince those who are afraid of new things that social media is a valuable business tool and not just a toy for the overly-wired
Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication.
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| Customer Reviews:
Showing reviews 1-5 of 7
Make a difference and succeed in the online world April 1, 2010
Daniel Waisberg (Israel)
10 out of 10 found this review helpful
Jim Sterne describes in this book techniques and strategies that are essential in order to optimize companies' efforts when it comes to Social Media efforts. This is the first book in this arena and it is a game changer for companies looking to increase their social presence and profitability in any social media: forums, review sites, social networks, blogs, microblogs, and others.
The book will help readers to manage Social Media as a serious business tool, a corporate asset in a world where companies become more aware / vulnerable to customers' opinions and needs. It will help them convince upper management to invest resources in social media and understand how profitable Social Media is for the organization.
As the author writes:
"Success in social media is not found in how many people got your message; it's found in how many people thought your message was remarkable - literally. How many people were intrigued enough by the point you were making to comment on it and pass it along to their friends?"
If your company (large or small) is trying to make a difference and succeed in the online world, I warmly recommend this book.
Social Media for businesses: an end-to-end metrics-driven process April 25, 2010
Marylene Delbourg-Delphis (Palo Alto & Boston)
7 out of 7 found this review helpful
The purpose of Social Media Metrics is not to convince companies about the importance of social media: "If you're still not sure whether social media is important or is important to your company, save this book for later." I'd love every company to read this statement as a litotes of sorts and realize that understanding what social media metrics is about is precisely an excellent pathway to understanding how important social media is. Ergo: I highly recommend this book to any business owner or marketer.
The book starts with the 100 ways to measure social media in November 2009 by David Berkowitz, and once you know that, you must identify your goals and define the KPIs that indicate how efficiently such goals are met - and get inspired by Katie Delahaye Paine's measurement standards. When your goals are clear, you want to get attention and know if your message is reaching the right people, and the nature and the scope of their influence (that Jim Sterne designates through a neologism "influencity". Ultimately you want to identify your actual amplifiers, i.e. the people who expand the impact of your message, making sure they stay engaged - and sit high on the "engagement food chain." However, winning people's hearts and minds also requires a real and continuous commitment from marketers to listen methodically, as recommended by Jeremiah Owyang in his Eight Stages of Listening, participating in the conversation and eventually anticipating followers' expectations, and by doing so, driving and accelerating favorable business outcomes. Now convince your boss or your colleagues, and do so by showing to them that social media is not a touchy-feely story, but an end-to-end metrics-driven process!
What I like about the book:
- It's an action-oriented framework with minimal blah blah.
- Jim Sterne doesn't try to reinvent it all, and refers oecumenically (and relevantly) to a variety of authors, consultants, and practitioners.
Although the book offers an appendix of important resources, marketers who are new to social media metrics would benefit from a summary bibliography and linkography.
Social Media Metrics: A Video Book Review from Grizzard June 23, 2010
Eric Pratum (Atlanta, GA)
8 out of 9 found this review helpful
Watch Video Here: http://www.amazon.com/review/R72DP1MJUP05H The video book review & blog post can be found at [...].
Tired of all the "Social Media" hype? Looking for results? Buy this book. April 25, 2010
Jeff Chasin (Alpharetta, GA United States)
5 out of 5 found this review helpful
If you have a little personal blog or Twitter account or Facebook page, and you don't really care who comments, or re-tweets, or likes your stuff, then don't buy this book. On the other hand, if you're using social media to achieve business results, then this book is worth every penny and then some, and you should scroll up and click "Add to cart".
"If they read it, repeat it, and like it a lot, you're only part of the way home. Tracking the variations in brand affection in the hearts and minds of the public is good. Knowing if their hearts are glowing or growling is important. But measuring the results your social media efforts engender is vital."
Jim Sterne is the real deal and he provides practical insight you can use right now to measure, improve and expand your social media efforts. The additional resources, papers, and case studies linked in the book are also a great bonus and very useful.
Highly recommended.
Prepare to be overwhelmed June 4, 2010
Daniel W. Derrick (Pittsboro, IN United States)
3 out of 3 found this review helpful
I've been in the biz since 1981 and thought I knew a few things about how the web works. Within the first five pages I was lost in a sea of new ideas about the web. I took margin notes and looked up a number of the links. I'm not sure I'll be "done" with this book for months or even years. Don't worry about being overwhelmed but to get the most value from this book, you'll put yellow tags in dozens of places. Just don't think you'll use all the information at once. Take a few ideas and work on them. Then a few more a few months later.
The book is really written by the dozen or more people quoted at length. The author gathers them and puts them in reasonable order.
Follow all the links in this 225 page book and you will easily read thousands more.
Go slowly and take notes. I would have liked to have a "secret" web page with all the links mentioned. Some of the URLs are time consuming.
I am now very curious to know how much web traffic is used to measure the web traffic.
Showing reviews 1-5 of 7
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