| The Social Media Marketing Book |  | Author: Dan Zarrella
Publisher: O'Reilly Media
List Price: $19.99
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Rating:  19 reviews
Media: Paperback
Edition: 1
Pages: 240
Number Of Items: 1
Shipping Weight (lbs): 0.9
Dimensions (in): 7.9 x 5.9 x 0.5
ISBN: 0596806604
Dewey Decimal Number: 658.872
EAN: 9780596806606
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| Features:
 | ISBN13: 9780596806606 | | | Condition: NEW | | | Notes: Brand New from Publisher. No Remainder Mark. |
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Product Description
Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities.
The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery.
- Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations
- Understand the history and culture of each social media type, including features, functionality, and protocols
- Get clear-cut explanations of the methods you need to trigger viral marketing successes
- Choose the technologies and marketing tactics most relevant to your campaign goals
- Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators
Praise for The Social Media Marketing Book: "Let Zarrella take you to social-media marketing school. You'll learn more from reading this book than a month of research on the Internet." --Guy Kawasaki, co-founder of Alltop.com "If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that." --Chris Brogan, President of New Marketing Labs "This book demonstrates a beginning to the endless possibilities of the Social Web." -- Brian Solis, publisher of leading marketing blog PR 2.0
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| Customer Reviews:
Showing reviews 1-5 of 19
 Concise, complete, compeling November 30, 2009
Manny Hernandez (Bay Area, CA)
9 out of 11 found this review helpful
I just finished reading Dan Zarrella's book and I am very impressed. If you are new to the world of social media or wondering how to make it fit your marketing strategy, this book is a perfect starting point. Dan lays out all the dimensions of social media in an easy-to-understand way, outlining the do's and don't's for each of them. It doesn't pretend to be a Bible of the topic: for in-depth tactics for each leg of your social media marketing strategy, you will need to pick up other titles. But it gives you a very complete feel for what lies ahead, should you want to market your brand through social media, something that you will soon realize not to be an option but a must.
A Highly Informative Introduction to Social Media Marketing January 4, 2010
David J. Perdue (Round Rock, TX)
4 out of 5 found this review helpful
In the increasingly complex world of social media, how do you begin to successfully engage in social media marketing for your business? Dan Zarrella has responded to that question with "The Social Media Marketing Book." It's a quick read. But the small book is packed with useful information for those itching to jump into the social media marketing fray.
The book's organization is quite user-friendly and begins with a brief introduction to social media. The bulk of the book then focuses on presenting a concise history, definition, and description of the various types of social media: blogging, Twitter/microblogging, social networking, media sharing, social news and bookmarking, ratings and reviews, forums, and virtual worlds. I found each section both helpful and interesting, especially appreciating the author's conciseness.
The final two chapters--one on strategy, another on measurement--are some of the most important. As I went through the strategy chapter, I was highlighting different bits of advice and enjoyed his discussion of "call to action" (CTA) in which you, the marketer, try to engage visitors on your website. The measurement chapter stresses the importance of goals and describes several tools you can use to measure return on investment and engagement as a result of your social media marketing efforts.
Overall, I found Zarrella's guide a helpful resource on understanding and applying social media for business. Note that the book is an introductory guide, so don't expect to find profound social media strategies if you're already an experienced social media marketer. Nevertheless, I appreciated the nuggets of wisdom throughout this survey of social media marketing.
Social Media text book January 24, 2010
Randolph K. Botti (Hilo, HI United States)
1 out of 1 found this review helpful
This book is a text book for Social Media, if you only read one, read this one.
Incredibly Impressed! February 16, 2010
Nancy Roberts (Atlanta, GA)
1 out of 1 found this review helpful
This book is fantastic, I absolutely recommend it for anyone that is getting into the social marketing game. I feel extremely well informed and I have a strong base for the next steps in my campaigns! It's a very quick read as well, making it perfect for that person that just got randomly tapped to set this sort of campaign for their company.
A pick any business library should have February 21, 2010
Midwest Book Review (Oregon, WI USA)
The Social Media Marketing Book offers a survey that includes the history and culture of each social media type, exploring methods used to trigger viral marketing successes, analyzing marketing tactics for specific goals, and showing how to plan and implement campaigns and measure results. From setting campaign goals to evaluating key performance indicators, this is a pick any business library should have.
Showing reviews 1-5 of 19
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