| e-Riches 2.0: Next-Generation Marketing Strategies for Making Millions Online |  | Author: Scott Fox
Publisher: AMACOM
List Price: $25.00
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as of 7/31/2010 04:43 CDT details
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Rating:  45 reviews
Media: Hardcover
Edition: 1
Pages: 336
Number Of Items: 1
Shipping Weight (lbs): 1.5
Dimensions (in): 9.1 x 6 x 1.3
ISBN: 0814414621
Dewey Decimal Number: 658.872
EAN: 9780814414620
Availability: Usually ships in 1-2 business days
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 | ISBN13: 9780814414620 | | | Condition: USED - Very Good | | | Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed |
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Product Description
Whether you're operating an online business or are looking to expand the Internet presence of your brick-and-mortar company, you'll need surefire marketing techniques if you want to keep your customer base growing and make the kind of money you deserve. This title is featuring inspiring and instructive success stories, as well as easy-to-implement, step-by-step methods. Packed with simple money-making secrets for Web 2.0, this book provides powerful e-marketing strategies for the next generation of business.
Book Description
Whether you’re running an online business or looking to expand the web presence of your brick-and-mortar company, you'll need surefire marketing techniques if you want to attract more customers and make the kind of money you deserve. Following on the success of Internet Riches, top e-business entrepreneur and coach Scott Fox shares the powerful but simple marketing strategies that will propel your business to a whole new level of success. Combining inspiring stories with step-by-step instruction, e-Riches 2.0 reveals how to: • build a fan base around yourself, your product, and your business • build your email list • use the latest e-marketing tools, including blogs, online video, email newsletters, search engine marketing, podcasting, keyword ads, autoresponders, affiliate programs, RSS feeds, Twitter, social bookmarking, and social networks like Facebook, LinkedIn, and MySpace • energize your online copywriting skills • pitch a news story…then be ready to convert visitors once it brings them to your site Packed with inspiring stories, insider secrets, and cutting-edge tools, this practical, money-making guide is your ticket to online success.
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| Customer Reviews:
Showing reviews 1-5 of 45
 Excellent In Every Way, Effective Strategies for Newbies and Experienced Alike June 25, 2009
David P. Peters (Columbus, Ohio)
29 out of 31 found this review helpful
Scott Fox' first book, Internet Riches, changed the way people thought about online marketing and building a legitimate business online. Scott Fox personal resume and credibility speaks for itself, having worked with Bill O'Reilly, Larry King and everyone in between.
What I most like about Scott and E-Riches is his approach. There are two key principles here: he explains concepts specifically and in plain English and two, he is a businessman and not just an online marketer. He has actually used the strategies that he reveals in detail to build his own online businesses with enormous success. So, again, credibility. Unlike most marketing authors, he has actually walked the walk.
E-Riches is an extraordinary book, full of key insights and specific "how to" recommendations to actually promote your business online and achieve measurable results in a short time period.
The chapters on E-Mail Publishing strategies are worth the investment in the book alone. I have personally used them with my own online businesses and can tell you from personal experience they work.
I am a professional SEO (Internet Marketing) Consultant myself and have a great deal of experience in the field. I only wish I could communicate what can often be complex topics with such clarity.
The latest rage, of course, is Social Media Marketing. For many of my clients, that's the first thing out of their mouth when we sit down to talk. Most people really don't understand what social media is, let alone how to use it in marketing their business. You will after you read this book.
E-Riches takes you through a high level view of how social media pertains to your business all the way through getting the most out of using MySpace, Facebook, LinkedIn and others. You will even learn how to build your own Social Network Customer Community.
E-Riches is structured in a practical, easy to follow layout with each section detailing an important set of related strategies.
Part One: Learn how marketing has changed and the new rules are paramount to your success in business today.
Part Two: Email Strategies
Part Three: Social Media Marketing Success Strategies (LinkedIn, Facebook, MySpace)
Part Four: Blogging for success, including success tips for using Twitter
Part Five: Getting the most out of online public relations
Part Six: Profiting from online broadcasting- EXCELLENT discussion of how to easily and affordably use video and podcasts to drive more traffic to your website
Part Seven: A quick discussion of pay per click marketing. Not much time is spent on this topic as E-Riches focuses much more on affordable and effective marketing strategies, not paid advertising. For great PPC training, I recommend anything by Perry Marshall.
Part Eight: This last part ties it all together and teaches you how to measure your success.
Looking at the above topics that are covered in plain English it is impossible to not find several specific marketing strategies that will propel you sales online, build your online credibility and increase traffic to your website exponentially.
If I sound enthusiastic about this book it's because I am. I make my living in the fascinating world of online marketing. I am not a theorist, if the strategies I implement for myself and my client don't work, I'm out of business.
I have personally used the specific marketing tactics E-Riches covers with very impressive results.
I hope you enjoy this book, you will quickly learn that you can market yourself and your business online without breaking the bank. And, you'll have a lot of fun doing it!
E-Commerce or not, this internet marketing book is fantastic March 23, 2010
Dave Kinnear (Lake Forest, CA USA)
5 out of 5 found this review helpful
Normally, I don't win things when there are drawings for prizes. The day I attended the Technology Council of Southern California for a seminar on Internet Marketing was an exception. I thoroughly enjoyed the seminar given by Mr. Scott Fox, and threw my business card in the hat for a drawing. As luck would have it, I won an autographed copy of his latest book, e-Riches 2.0. That was definitely my lucky day.
Fox makes it abundantly clear that internet marketing is in our future if we expect to be in business. More importantly, he shares his experience in the field of Internet Marketing where he has been very successful. He give practical and clear advice for the layperson and avoids the "geek speak" to which we are often subjected by those who wish to impress us and separate us from some of our profits.
In this very well written book, Fox gives us a complete view of the Internet Marketing landscape as it exists today. It is most useful to read to book from front to back, but it is laid out in such a logical manner that you could well jump into a section of particular interest to you without having to wade through everything that comes before it. In the first section, Fox makes the case for how 21st century marketing has changed and where it is likely headed. Section 2 covers e-Mail as the tool that is still doing the heavy lifting on Internet Marketing. In this section he discusses how to build your e-mail lists and how to properly use auto-responders. Section 3 addresses Social Media Marketing, the new kid on the block. Many of us who are just now scratching the surface of the Social Networking sites will find this section to be most informative and perhaps correct some misconceptions we've gathered along the way. Section 4 addresses the need for blogs and microblogs (Twitter). Section 5 delves into the realm of Public Relations on the Internet. PR is presented in the PROM format; Public Relations Opportunity Matrix. The focus here is to use what we have called "PR" in the past to be the driver for attracting visitors and SEO robots to your site. Section 6 is focused on Broadcasting on line to build your following and as a method for you to provide excellent, fresh content for your website and/or blog. As a bonus, Fox threw in section 7 to explain how and why we should use Pay Per Click (PPC) advertising. He is not confused about the difference between advertising and marketing. On the contrary, he is quite aware that this is an "off-topic" section for his book, but still necessary for those of us building a web presence. Finally, section 8 of the book details how we can and should measure the success of our marketing campaigns.
Fox has provided much useful detailed information for the reader as well as offers peppered throughout the book for free or limited time free access to additional information on his website. He thus models exactly what he is suggesting the reader needs to do to make the internet marketing campaign a success. For example, Fox lets us know that e-mails offering business info to professionals are usually best sent on Tuesdays. He acknowledges that there is no one best answer for your campaign and suggests that you use the statistics available to decide what is best for your marketing.
Perhaps the best advice I found in this book was to make sure you go slowly, check the data as you go, and for your blog, if you don't have something useful to say, don't say anything! In short, this book is definitely worth the read and will be on my desk as a reference as I work my way through the internet morass.
The MUST HAVE Book for Marketing in the Digital Age! July 23, 2009
J. W. Locke (Pasadena, CA)
4 out of 4 found this review helpful
Scott Fox clearly gets it. As a digital marketing consultant, I have been preaching the use of RSS, social networks and connected e-newsletters for years but most social media authors and webmasters I meet don't get it.
Scott's direct, strategy based approach will deliver you business results and save you both time and money. e-Riches 2.0 is hands down the best book on digital marketing that I have read. Scott holds you hand throughout the process and delivers a winning formula for success.
e-riches 2.0 and Internet Riches by Scott Fox June 25, 2009
Michael J. Scheuren (Escanaba, Michigan USA)
6 out of 7 found this review helpful
The books are written so everyone, regardless of their knowledge level, can understand what Mr. Fox is trying to explain. He gives you the confidence and feeling that you can be successful no matter what. He breaks everything down in simple terms and phrases. Both of his books are a must read to anyone serious about making a living online.
I am so impressed with both books!! They are truly a must read for anyone wanting to make a living with an online business. I have had a couple of conversations with Mr. Fox by telephone and he is a great person to talk with about your ideas. He truly cares about everyone's success. He is a great motivator and more than willing to help you with your business needs and/or ideas. I look forward to future conversations with him.
Incredibly helpful, practical and user friendly July 28, 2009
S Blackman (Los Angeles, CA)
3 out of 3 found this review helpful
I am a small business owner whose major marketing and sales channel is the web. While I am an expert in my service area I have never claimed to be an expert in anything related to online, web or technology. This book was perfect for me - it talked at my level, gave hundreds of incredibly useful tips and did so in a very accessible way. I now consider it my business bible - I am constantly reaching for it for new ideas and advice on how to get things done.
I also found the book to be very inspirational - and this can be critical for a business owner who is going it alone. At times it was like my cheerleading squad - giving me ideas, telling me how to execute and getting me excited to do so.
I wholeheartedly recommend this book to anyone who wants to be successful in business. I truly believe there is something in it for everyone.
Showing reviews 1-5 of 45
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