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Books

VimpelCom-IT Sales Opportunities-2008

Author: Infiniti Research Limited
Publisher: MarketResearch.com

Buy New: $750.00
as of 7/31/2010 04:34 CDT details

Qty In Stock


Seller: Amazon.com

Format: Download: PDF
Media: Digital
Pages: 35


Availability: Available for download now

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Product Description
Vimpel Communications (VimpelCom) is a Moscow-based telecommunication service provider, offering a comprehensive range of services in the areas of wireless, fixed and broadband technologies. These services are offered under the brands “Beeline” and “Golden Telecom”. The service offerings of the company include voice & data services, internet, integrated telecommunication service, IP services and m-commerce. The company is also involved in the sale of wireless handsets and accessories. VimpelCom offers these services through its subsidiaries to the Retail, Corporate and Government segments.

Industry spending on any particular IT product or service is an important indicator of the criticality of that product or service for the industry. Based on the IT spend information available in ‘TechNavio’, we have computed a ‘criticality score’ for various IT products and services, for VimpelCom.

Further, various company level developments and events are important indicators of selling opportunities and drive the sales of IT products and services. For example - an acquisition by VimpelCom might result in opportunities for IT migration and integration services. By tracking these sales drivers (using ‘TechNavio’), we have arrived at a demand score for each product and service.

Through an in-depth analysis of industry trends and drivers and company level developments and events, we have made the ‘IT Selling Opportunities Map’ for hardware (including telecom equipment), software and IT services for VimpelCom. These maps have been divided into four zones representing Level I, Level II and Level III opportunity areas. Level I opportunity areas have the highest scores and hence, there is a high probability that VimpelCom will buy these products and services. Level II opportunity areas have lower scores and hence, lower probability to sell to VimpelCom. Level III opportunities have the lowest scores and hence, unlikely to sell to VimpelCom.

The report is meant for IT and telecom equipment vendors and intends to help them identify selling opportunities within the company. Further, the identified sales drivers can be used to penetrate these accounts or increase current share of the customer's wallet. Also, the report lists key IT spending decision makers, which will enable salesperson to directly contact the key executives within the company.

TechNavio Insights is a set of reports based on TechNavio - a market intelligence platform for the IT industry. It builds on the intelligence available within TechNavio, and leverages on the custom research experience of the 'Technology Navigators'. TechNavio is built on years of experience of Infiniti Research in deep dive custom research and consulting for over 30 Fortune 500 companies and numerous large and mid-sized companies.


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