Editorial Reviews:
Product Description
Introduction
This databook provides insight into the top 10 companies in China media industry in terms of their estimated IT spend.
Scope- Datamonitor's view of the top 10 companies in this sector and geography in terms of IT spending
- A breakdown of the estimated IT budget by technology for each of the top 10 companies
- A breakdown of the estimated IT budget by channel for each of the top 10 companies
Highlights
The top 10 companies in China media industry in terms of estimated IT spending spent the largest portion of their IT budgets on Hardware, a segment that accounted for about 36% of the IT budgets among these firms. This was followed by spending on software and services.
Among the top 10 companies, a major portion of IT spending is allocated to internal IT. External services include product vendors, local resellers, telcos, systems integrators and specialist outsourcers. Internal IT alone accounted for approximately 45% of the total estimated IT spending by these companies.Reasons to Purchase- Understand the IT budget breakdown in various organization types and identify notable areas of allocation
- Build lists of organizations with top IT expenditure in your target markets
- Leverage IT spending pattern information to tailor account targeting based on company demographics
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