| Retail Buying: From Basics to Fashion (3rd Edition) |  | Author: Richard Clodfelter
Brand: NA
List Price: $78.00
Buy New: $37.00
as of 5/17/2012 17:34 CDT details
You Save: $41.00 (53%)
New (34) Used (63) from $9.95
Seller: designla
Languages: English (Unknown), English (Original Language), English (Published)
Media: Paperback
Edition: 3
Pages: 544
Number Of Items: 1
Shipping Weight (lbs): 2
Dimensions (in): 9.1 x 7.4 x 1.2
ISBN: 1563677032
EAN: 9781563677038
Availability: Usually ships in 1-2 business days
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Product Description
With an emphasis on developing a strategy for buying, this comprehensive book gives students the skills they ll need to become successful buyers in all retail areas. Its simple and straightforward approach presents students with step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating a sixmonth merchandising plan, and developing sales forecasts. Ample activities give students the opportunity to apply these skills as they would in a professional environment. This new edition offers expanded coverage of the use of technology for retail buying and working with foreign markets. The companion text, Making Buying Decisions: Using The Computer as a Tool furthers the connection between retail buying strategies and merchandise math.
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