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Enchantment: The Art of Changing Hearts, Minds, and Actions

Posted by admin | Posted in New Releases, Professional & Technical-New | Posted on 20-03-2011-05-2008

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1591843790 : Enchantment: The Art of Changing Hearts, Minds, and Actions
ISBN: 1591843790

 
Author: Guy Kawasaki

Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it’s more powerful than traditional persuasion, influence, or marketing techniques.

Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions. For instance, enchantment is what enabled . . . Read the rest of this entry »

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The Immortal Life of Henrietta Lacks

Posted by admin | Posted in New Releases, Nonfiction-New, Professional & Technical-New, Science-New | Posted on 03-03-2011-05-2008

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1400052181 : The Immortal Life of Henrietta Lacks
ISBN: 1400052181

 
Author: Rebecca Skloot

Her name was Henrietta Lacks, but scientists know her as HeLa. She was a poor Southern tobacco farmer who worked the same land as her slave ancestors, yet her cells—taken without her knowledge—became one of the most important tools in medicine. The first “immortal” human cells grown in culture, they are still alive today, though she has been dead for more than sixty years. If you could pile all HeLa cells ever grown onto a scale, they’d weigh more than 50 million metric tons—as much as a hundred Empire State Buildings. HeLa cells were vital for developing the polio vaccine; uncovered secrets of cancer, viruses, and the atom bomb’s effects; helped lead to important advances like in vitro fertilization, cloning, and gene mapping; and have been bought and sold by the billions.

Yet Henrietta Lacks remains virtually unknown, buried in an unmarked grave.

Now Rebecca Skloot takes us on an extraordinary journey, from the “colored” ward of Johns Hopkins Hospital in the 1950s to stark white laboratories with freezers full of HeLa cells; from Henrietta’s small, dying hometown of Clover, Virginia—a land of wooden slave quarters, faith healings, and voodoo—to East Baltimore today, where her children and grandchildren live and struggle with the legacy of her cells. Read the rest of this entry »

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The Day After the Dollar Crashes

Posted by admin | Posted in Business & Investing-New, New Releases, Nonfiction-New, Professional & Technical-New | Posted on 28-02-2011-05-2008

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047091033X : The Day After the Dollar Crashes: A Survival Guide for the Rise of the New World Order
ISBN: 047091033X

 
Author: Damon Vickers

How to profit from the events leading up to the likely collapse of the U.S. dollar

Society is at a crossroads. Here at home and around the world, we are living in a manner that is absolutely, unconditionally, irrevocably unsustainable. The Day After the Dollar Crashes: A Survival Guide for the Rise of the New World Order outlines the kinds of events that could trigger a global economic collapse, describing in detail the events that are likely to occur just prior to, during, and immediately following such a total collapse. It also explains how investors can profit and support a sustainable future by anticipating social trends. The book

  • Describes what government can do now to soften the dollar’s fall later
  • Details how to lead the charge to introduce innovations and solutions to meet the inevitable challenges of new kinds of economic forces
  • Reveals how to profit by changing expectations and taking action to align investments with reality

The Day After the Dollar Crashes tears away the illusions generated by politicians, media, and the financial industry to show how investors can position themselves to survive and thrive in a New World Order.

From the Author: A Fictional Timeline of Events for the Crash of the U.S. Dollar

Author Damon Vickers

10 a.m. EST Wednesday. The U.S. government is having its regular auction of U.S. Treasury notes. Here we go again begging to the world with our tin cup. Only this time the world says, “No. We aren’t going to buy any more U.S. I.O.U.s.”
3 p.m. EST Sunday. When the Asian markets open, we see a meltdown. The Asian markets are down 5 percent, then 6 percent then 7 percent in an all out free-fall. It touches off an avalanche of selling and markets around the world go into independent free-falls.
3 p.m. EST Sunday. Global currencies start to slip and are also in free fall. Gold prices rise by $300 to $400 dollars an ounce. Silver and palladium are also up as global investors convert, to put everything they have into precious metals.
9:30 a.m. EST Monday. The New York Stock Exchange (NYSE) opens and within minutes circuit breakers around the world pop under a deluge of market orders.
9:50 a.m. EST Monday. The NYSE is advised of the liquidity problems and the market shuts down. Markets around the world react with volatility in a strong down trend. Everyone starts selling bonds to raise capital, but there are few buyers. Prices plunge; yields rise.
10:10 a.m. EST Monday. Markets around the world react to the close of the NYSE with volatility in a strong down trend.
10:45 a.m. EST Monday. Several countries in Europe announce they have raised interest rates by 3 or 4 percent to make their own bonds attractive to buyers. In response, other global markets become very nervous and even less stable.
9:30 a.m. EST Tuesday. The NYSE is unable to open due to the quantity of sell orders jamming the systems.
9:45 a.m. EST Tuesday. The Federal Reserve calls an emergency meeting. The United States needs liquidity and must compete for it.
10:45 a.m. EST Tuesday. The Federal Reserve announces a hike in interest rates.
11:15 a.m. EST Tuesday. Global markets don’t like the hike in U.S. interest rates, but respond by seeking some type of footing for the short term.
11:30 a.m. EST Tuesday. The NYSE finally manages to open two hours after the opening bell. Global markets have gapped down 6 to 7 percent from Friday’s close.
12:05 p.m. EST Tuesday. Traders believe the worst is behind them.
Tuesday afternoon through Friday morning. The dollar rallies. Markets find new levels. Traders around the world are walking on eggshells and having a hard time sleeping. Global currencies are still in free fall. Gold prices continue to rise along with other precious metals as more buyers come in.
2 p.m. EST Friday. In spite of the hike in interest rates, the U.S. dollar continues to fall as global confidence continues to erode.
8 a.m. EST Saturday. The Fed reconvenes.
3 p.m. EST Sunday. The Fed announces a second interest rate hike in as many weeks. At Asian open China gets first crack at the higher yield bonds.
3:01 p.m. EST Sunday. Currency markets instantly respond as bank interest rates in Western Europe are hiked simultaneously with the U.S., but there are no buyers.
9:30 a.m. EST Monday. At the NYSE bell all hell is unleashed. Traders around the world become net sellers of equities, bonds, and western currencies. Everyone wants out at the same time. The world markets are thrown into chaos. Panic and confusion sweep the globe and all markets are in free fall.
9:42 a.m. EST Monday. Everything is jammed as the volume of selling off all distributed equities in all the global markets becomes overwhelming. The markets around the world seize up. Trading ceases.
10:11 a.m. EST Monday. On the NYSE floor, someone turns up the volume on CNN and people slowly gather around the screen to watch videos of bodies falling out of exchange headquarters in Tokyo, Singapore, Hong Kong, London, Frankfurt, Paris and Bucharest. Someone turns the sound off, but the videos keep playing.
10:28 a.m. EST Monday. On the NYSE floor, traders start to pick up their tickets. Every hand is shaking. Throughout the day shocked traders wander out of the building. Some find their way home. Others are never heard from again. Others begin to obsess about how to recoup their losses if and when the market reopens.
12:01 a.m. EST Tuesday. The IMF convenes with G20 leaders to discuss a solution to the paralyzed markets. They realize the only way to unfreeze the markets is to do a total restructure of all westernized debt in one fell swoop. This will require a complete realignment of currencies as it will likely include massive work-outs by debtor nations. The work outs will mandate that all countries submit to terms set out by a new global authority that is quickly being formed.
6 a.m. EST Tuesday. A spokeswoman for the IMF/G20 coalition holds a news conference before the New York Exchange opens. The conference is simulcast around the world in multiple languages. She assures viewers that everything is under control and that the IMF/G20 coalition will be overseeing an economic reset that will transpire in an orderly manner. She encourages people to remain calm, adding that while the temporary halt in exchange trading is awkward, everybody’s money is safe and there is no need to panic.
3:15 p.m. EST Tuesday. Around the country, panic spreads. Bank runs are reported. Looting spreads from banks and guns shops to grocery stores and supply stores. Riot squads are deployed. The National Guard is called in. Police start recording fatalities. People start firing back at the police.
Hourly updates are broadcast from the White House. The President holds a daily live news conference for selected media representatives, but takes no questions.
6:09 a.m. EST Tuesday. The IMF/G20 coalition holds a news conference that is simultaneously webcast in multiple languages. As a panel, the IMF/G20 coalition members outline the plan to restructure the global economy. They announce the establishment of a new Global Unification Exchange System (GUES) and mandate that all nations cease printing national currencies. It’s a global town hall.
11:10 a.m. EST Wednesday. The newly formed grassroots Coalition for Political Reform/USA (CPR/USA) launches a coordinated internet campaign to demand changes in America political system, specifically the elimination the Electoral College and the creation of a secure online voting system which will ensure one person, one vote and be run by volunteers across the nation.

Pretty scary stuff. Obviously, this is all conjecture. Still, it contains some possibilities that need to be considered as the U.S. dollar continues to weaken.

Pages: 85
 
Binding: Hardcover
 
Publisher: Wiley Year: 2011

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The Day After the Dollar Crashes

Posted by admin | Posted in Business & Investing-New, New Releases, Nonfiction-New, Professional & Technical-New | Posted on 23-02-2011-05-2008

0

047091033X : The Day After the Dollar Crashes: A Survival Guide for the Rise of the New World Order
ISBN: 047091033X

 
Author: Damon Vickers

How to profit from the events leading up to the likely collapse of the U.S. dollar

Society is at a crossroads. Here at home and around the world, we are living in a manner that is absolutely, unconditionally, irrevocably unsustainable. The Day After the Dollar Crashes: A Survival Guide for the Rise of the New World Order outlines the kinds of events that could trigger a global economic collapse, describing in detail the events that are likely to occur just prior to, during, and immediately following such a total collapse. It also explains how investors can profit and support a sustainable future by anticipating social trends. The book

  • Describes what government can do now to soften the dollar’s fall later
  • Details how to lead the charge to introduce innovations and solutions to meet the inevitable challenges of new kinds of economic forces
  • Reveals how to profit by changing expectations and taking action to align investments with reality

The Day After the Dollar Crashes tears away the illusions generated by politicians, media, and the financial industry to show how investors can position themselves to survive and thrive in a New World Order.

From the Author: A Fictional Timeline of Events for the Crash of the U.S. Dollar

Author Damon Vickers

10 a.m. EST Wednesday. The U.S. government is having its regular auction of U.S. Treasury notes. Here we go again begging to the world with our tin cup. Only this time the world says, “No. We aren’t going to buy any more U.S. I.O.U.s.”
3 p.m. EST Sunday. When the Asian markets open, we see a meltdown. The Asian markets are down 5 percent, then 6 percent then 7 percent in an all out free-fall. It touches off an avalanche of selling and markets around the world go into independent free-falls. Read the rest of this entry »

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The Personal MBA: Master the Art of Business

Posted by admin | Posted in New Releases, Professional & Technical-New | Posted on 05-02-2011-05-2008

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1591843529 : The Personal MBA: Master the Art of Business
ISBN: 1591843529

 
Author: Josh Kaufman

A world-class business education in a single volume.

Getting an MBA is an expensive choice-one almost impossible to justify regardless of the state of the economy. Even the elite schools like Harvard and Wharton offer outdated, assembly-line programs that teach you more about PowerPoint presentations and unnecessary financial models than what it takes to run a real business. You can get better results (and save hundreds of thousands of dollars) by skipping B-school altogether.

Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges.

The Personal MBA explains concepts such as: Read the rest of this entry »

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Academically Adrift: Limited Learning on College Campuses

Posted by admin | Posted in New Releases, New Used Textbooks, Nonfiction-New, Professional & Technical-New | Posted on 04-02-2011-05-2008

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0226028569 : Academically Adrift: Limited Learning on College Campuses
ISBN: 0226028569

 
Author: Richard Arum

In spite of soaring tuition costs, more and more students go to college every year. A bachelor’s degree is now required for entry into a growing number of professions. And some parents begin planning for the expense of sending their kids to college when they’re born. Almost everyone strives to go, but almost no one asks the fundamental question posed by Academically Adrift: are undergraduates really learning anything once they get there?

For a large proportion of students, Richard Arum and Josipa Roksa’s answer to that question is a definitive no. Their extensive research draws on survey responses, transcript data, and, for the first time, the state-of-the-art Collegiate Learning Assessment, a standardized test administered to students in their first semester and then again at the end of their second year. According to their analysis of more than 2,300 undergraduates at twenty-four institutions, 45 percent of these students demonstrate no significant improvement in a range of skills—including critical thinking, complex reasoning, and writing—during their first two years of college. As troubling as their findings are, Arum and Roksa argue that for many faculty and administrators they will come as no surprise—instead, they are the expected result of a student body distracted by socializing or working and an institutional culture that puts undergraduate learning close to the bottom of the priority list.

Academically Adrift
holds sobering lessons for students, faculty, administrators, policy makers, and parents—all of whom are implicated in promoting or at least ignoring contemporary campus culture. Higher education faces crises on a number of fronts, but Arum and Roksa’s report that colleges are failing at their most basic mission will demand the attention of us all.

Pages: 256
 
Binding: Paperback
 
Publisher: University Of Chicago Press Year: 2011

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